How To Explode Your Income By Using The Ole Football "Interception" Method |
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By: Tracey Walker Posted: 2008-04-13 06:51:15 |
| Why do so many marketers/business owners struggle day in and day out with making sales? Maybe it's because too many dollars are spent marketing using the wrong mediums. Maybe it's because too many dollars are spent attracting the wrong customers. Or maybe it's because too much time and money is spent on targeting potential customers at the wrong time in the buying process!The answer is that all of these scenarios lead to losses as opposed to profits. But the most important one is the last one, spending hard to come by advertising dollars on customers too early in their buying process.Every customer, for every product takes time to make that buying decision. Let's say that you sale vacations for example. If you took most of your budget and paid for TV ads, would you get the number of looks you desire, probably so. However, would you get the number of sales you wanted? Probably not so. See, TV is most likely the 1st exposure to the product. A prospect sees the ad and it triggers something in their mind, like, "yeah, it would be good to go on vacation". But do they buy right then? No! Where do they go next... maybe they get some magazines or something like that. This is to see pictures and get specs right? The magazine or brochure is tangible and they can go back to it anytime they want with ease. But do most buy even now? No! Where does your prospect go last... to the INTERNET!Now, on the internet, they can research what they saw on TV and in the brochure. They can compare prices and resorts. They can do it all from here. So where do you need to spend your advertising dollars... at the place right where your prospect is ready to buy! In this case, the internet!Moral of the story, you should be intercepting your prospects where they are looking for you. In our example, spending too much money on TV is expensive and doesn't convert to the sales you need just to break even. Plus, it is the wrong time in the buying process, it's too early yet. Spending the money in the magazines is still okay, but most people don't buy immediately from what they see in the publication, as it relates to vacations. But if you spent your dollars advertising on the internet, when the customer has completed the research, is excited to make the purchase, is ready to buy with credit card in hand, you could change the total dynamic of your business.Don't forget to intercept!If you would like to find more information about how you can grow your network marketing business on the internet, follow the "Internet MLM Success" link below.Tracey Walker is an Expert Internet Network Marketer. Tried Network Marketing before and failed? It's not your fault. Let this rookie "unknown" marketer show you how he embarrassed the "gurus" by placing over 4,120 people in his downline in 14 short months, while pocketing over half-a-million dollars. Now he has honed his SYSTEM into an idiot- proof step-by-step can't fail, never-cold-call-again recruiting machine on steroids! He'll even PAY YOU to check it out. |
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