Create Instant Telemarketing Impact |
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By: Claudine Waskowycz Posted: 2007-07-19 11:02:00 |
| The fact that more and more first time telemarketers are being discouraged out of the profession is sad news for me. The reason they are being forced out of the profession is that they cannot stand the pace of change that is currently happening in the sales industry. The longer you are in telemarketing, the better chance you have of surviving. It is all about creating a great telemarketing message to get noticed!So what is a "great" telemarketing message? How many of your business leads will immediately be turned off by weak telemarketing tactics? The key to success with your opening statement is instant impact! You need to be able to grab your prospect's attention in the first sentence, without them straight away thinking "here we go again, another boring telemarketing presentation". For new telemarketers - and for those who are struggling to make ends meet with telemarketing - starting your pitch with a good opening is essential to gain instant impact. You cannot afford to have your potential clients switch off, or become automatically defensive, as soon as you start to speak. Cheap telemarketing tactics are well known in the business world, and many of your prospects will have heard the same speech before.Whether you are using a fixed script, or just a guide to help you with your telemarketing pitch, there are a few rules to consider when you create an instant telemarketing impact message:1) Get you prospect's name right, and ask to speak to them directly;2) Tell the person who you are, and the name of your company;3) Give them a great reason to listen to your telemarketing presentation - instant impact!4) Keep your opening sentence short and to the point.In telemarketing, you only have a few valuable seconds to grab the listener's attention, so use it wisely. There is no point in launching into a full telemarketing sales pitch at the beginning of the conversation; you will have lost the sale already by doing this. Instead, you must draw your prospect in by giving them something you know will help their business. Leads are a precious commodity in telemarketing, and presentation is everything, so don't waste time by annoying the person on the other end of the phone with a long, drawn-out opening speech.In my business, I receive telemarketing calls regularly. As soon as I hear "I'm about to make you an offer you can't refuse", I politely tell the caller I am not interested and hang up the phone. Since I have no idea at this stage what the offer is, I don't want to waste my time listening to another ten minutes of telemarketing waffle. On the other hand, I heard a great example of a telemarketing presentation recently. The caller introduced himself, knew my name and the nature of my business, and straight away sparked my interest by telling me what his company could offer me.To give yourself the best chance of surviving in the telemarketing industry, I cannot emphasise enough how important it is to create an instant telemarketing impact message!Claudine Waskowycz is a veteran telemarketing, telesales professional, sales trainer, who worked with dozens of organisations to transform their business and sales.Head over to http://www.cchighlights4u.com for your next telemarketing tips and resources and whilst you are there check out our catalogue and telemarketing accessories. |
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