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Web Copywriting - What's Different About Writing Copy For The Web? (Popularity:  )
http://www.fabwebwriter.com
Essentially, copywriting is the art of salesmanship. A client hires you to sell something for him in print, on radio/ TV or on the Web.
One of the challenges of Web copywriting is that often the client is blinkered when it comes to looking at his own product. We called it "kennel blindness" in the days when I was involved in showing and breeding dogs. Breeders were blind to the faults ...
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The Ethics Of Copywriting Writing With Respect (Popularity: )
http://topthesis.com
A marketing director from a large creative agency once told me, ?Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive about the work you give them. The day you start to care about their input - is the day you should get out of the business'. Astonishing isn't it, ...
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Keep on Truckin' (Popularity: )
. . . as Eddie Kendricks used to sing . . . . . .
I realize I'm showing my age, but this is the perfect vision to get us off the dime with our writing skills. (baby!) (Motown, for you youngsters).
I'm in the Master's Program with AWAI and recently heard quite a few of us don't ever finish our courses!!!! (which we paid for with money we could most certainly ...
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Choose The Right Copywriter Depending On Your Project (Popularity: )
http://www.rightcopywriter.com
Copy writing is the art of creating all the promotional and marketing content with respect to a product or service. It is the art of writing for the sole purpose of selling products and services. The number of proficient copywriters are growing day-by-day and with the increasing number of brands the need for copywriters is bound to increase in future. However, not all copywriters may be capable of elevating your ...
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Ann Coulter's "Copywriting" Secret Makes Writing Ten Times Easier (Popularity: )
I'm a big fan of studying other kinds of writers besides just "copy" writers - especially political writers.
Which is why I'm always urging people to read political authors, books and blogs. The farther right or left the better, the more radical the better.
Case in point...
Right now you almost can't turn on the radio or TV without hearing about Ann Coulter and her book "Godless: The Church Of Liberalism."
And love her ...
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Assault Your Reader’s Attention And Batter It Into Submission (Popularity: )
http://markmcgimpsey.wordpress.com
With any article, email or newsletter, after spending time and effort writing it, getting people to actually open it, or read it, is the next big challenge.
Your aim is to capture their attention for long enough to continue reading, or to go to your web site and purchase your product or service. After all, your whole goal is to lead your reader to do something, a 'call to action'.
Therefore your ...
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7 Ways To Copywriting Successful Order Form (Popularity: )
http://crackingtheinternetmillionairecode.com
You can write very persuasive sales letter, but if you order form does not get your prospect to take action to buy from you, then every marketing effort of your sales copy failed.
It's simple.
Nothing happen until a sales take place.At the core of direct response marketing, you want to track every marketing effort that you do.
In the case of writing a sales copy, you want to track how many readers ...
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Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money (Popularity: )
http://dynamiccopywriting.blogspot.com
Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.”
This description has a lot that could help advertisers produce more profitable ads. It is unfortunate, but much of the ad copy written by many ...
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How To Create Crystal Clear Copywriting...Even If You Can't Write Your Way Out Of A Paper Bag Now (Popularity: )
http://www.bensettle.com
Recently, one of my newsletter subscribers asked an important copywriting question.
He asked:
"I'm learning how to write copy and struggle with writing fluidly and clearly. What should I do?"
My answer:
First of all, realize "writing" is, at most, 20% of the battle.
It's not nearly as important as good positioning, list selection, or creating "can't refuse" offers.
But it's still 20% and, to get the biggest "bang for your buck", you should make your ...
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Amazing Copywriting for the Web - Announcing 5 Turbo Ways to Excel At Copywriting for the Web (Popularity: )
http://www.secrets-of-internet-success.com
The demand for copywriting for the Web is booming. This has primarily been the result of an increased in Internet and web advertising. Many business-to-business (BTB) advertisers are transferring more of their print resources to the Web. As a result, the demand for copywriters has skyrocketed. So how can one truly succeed in the crucial yet competitive world of copywriting for the Web? There are a lot of ways. But ...
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