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             19 April, 2024
 

    
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How Not to Present: Top 3 Presenting Don'ts (Popularity: )
Yesterday I had the singular displeasure of sitting through a particularly bad presentation, so bad that I had to write this article as a form of catharsis (see: Aristotle). Without further ado, here are my Top 3 Presenting Don'ts: Reading off a slide or other presentation materials - This might be my biggest pet peeve: When someone just stands there and reads directly off of what they are presenting. PowerPoint presentations ...

Charismatic Communication: Conceptual Entrapment - How Metaphor Governs Our Lives (Popularity: )
A large body of research has been conducted into what is termed by cognitive scientists as metaphor. So as not to muddy the waters, think of metaphor as a template or lens through which you view the world. Cognitive scientists have been systematically unpacking the significance of conceptual metaphor in our daily lives since the sixties. Those scholars propose that metaphors are not simply playthings of the mind, but are a ...

Models That Color Your Presentation (2) (Popularity: )
... If you want to explain and discuss a complex (business) topic, an abstract model could help you in doing so. More complex than what we currently experience in Europe is hardly imaginable. In a situation that is so divers and complex to manage a model can express essentials without words... In the article "Choose Your Favorite (Model): 1,2, 3, 4, 5, 6, 7, 8 or 9" you'll find different kind ...

The Four Ss of Presentations (Popularity: )
Have you ever been to a presentation that you thought would never end? It seems as if some people have mastered the art of saying very little in a long time. It’s those people who seem to keep popping up in high-profile situations in which you and I are members of the audience. It’s time to get some things straight about presentations! Let’s face it... life is one huge presentation! When ...

Online Catalogs (Popularity: )
Marketers are now actively pursuing an entirely different format for a new internet-savvy demographic. They are turning traditional paper catalogs into online catalogs. Online catalogs certainly have limits, but they also have unparalleled usability that can multiply the sales of businesses who are willing to give them a try. So successful have online catalogs been in the past decade that companies who operate them make hundreds of millions in yearly sales. ...

Top Presentation Tips (Popularity: )
Pace refers to how rapidly you speak. Obviously, you don't want to sound unnatural, but research has shown that people who speak faster, louder and more fluently are perceived as more persuasive than those who do not. Stories that are delivered at a more upbeat pace are more persuasive than those that are delivered more slowly because the lively storyteller comes across as more competent and knowledgeable. You can slow ...

Persuasion and Presentation Preparation (Popularity: )
You have to know as much as you possibly can about the people who will comprise your audience. You must uncover what their interests and expectations are. You must also take into consideration where you'll be speaking, what time of day it will be and what logistical and technical considerations may play a role. Your whole objective is to effectively and successfully get a specific point across to them. Hence, ...