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Branding - Defining Yourself (Popularity:  )
A brand is a single concept that represents everything about a company. It distinguishes your products and services from the competition while adding value. Only the businesses that communicate real value in today's world of high expectations will succeed. What makes you unique?
The ultimate goal of branding is to own a product category – for example, Kleenex® owns the idea of “tissues” in the mind of the general public. Branding ...
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Promote Your Business With The Right Logo (Popularity: )
How important is a logo for the success of your business? Opinions might vary but the importance of a logo can hardly be overlooked. It's a logo that first catches the eyes of the onlookers and lends a concrete identity to a business enterprise. Can anything be more satisfying than popular logo? I guess not!
A business or company logo creates the 'first impression’, which is extremely essential to attract its ...
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The Branding of a Beach and Tourist Destination (Popularity: )
There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.
Some of the greatest marketers in the World ...
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Advertising and Visualizing Your Stance on Customer Service and Care (Popularity: )
Is your company better than the competition? Do you provide lower prices to the customer? Does your company have much better customer service than that of your competitors? Do you and your employees really care about the customer and want them to know this? Your advertising needs to alert your customer in a way, which they can easily understand that you are better than your competition.
You must advertise in a ...
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The Un-Branding of the New York Times (Popularity: )
The New York Times was once the epitome of an advanced civilizations newspaper and yet today they have lost much of their luster. So many things have happened that have tarnished its once strong brand for truthful journalism. It seems the cheating that goes on in High School and college with plagiarism and cheating on tests has indeed permeated the journalistic ethics of the once great New York Times.
Reporters have ...
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The Branding of an Era (Popularity: )
Is it possible to brand an entire era? Sure it is and it is done all the time. What about Ronald Regan's "Greatest Generation" speech? It stuck and people still say that those who lived thru WWII were the greatest generation and yet in studying all this I am rather pleased with this current generation, which has been branded the Baby Boomers or ME Generation? But these are generations what ...
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How to Create a Perennial Brand (Popularity: )
Not many businesses can expect to create a perennial brand like Coca-Cola, but they can learn from Coca-Cola to try to create a rock-solid, lasting, recognizable brand. Why do some brands last for decades and continue to be strong? First, they must build credibility, recognition, track record, reliability, consistency, and they must be memorable. The longer the brand survives, the more entrenched it becomes in our culture.
As stated, one of ...
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The Name Game: Part 1 (Popularity: )
The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This article is the first in a three part series and will discuss whether corporate naming should be handled as an internal initiative or whether it should be outsourced to a professional naming firm.
Done well, corporate naming can be one ...
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3 Steps to Creating A Knockout Corporate Logo For Dum Dums (Popularity: )
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.
Step 1 - Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all ...
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