How to Build a Successful Brand (Popularity: )
PERCEPTION IS REALITY IN BRANDING.
Every entrepreneur wants to have their company's brand "WELL KNOWN, TRUSTED & DESIRED"...but not all brands are worthy of that privilege. What is branding? Well, let me start by clarifying what branding is not: Branding is NOT marketing and branding is NOT a logo either. A logo means absolutely NOTHING...unless of course, the company behind it does.
Successful branding is a combination of an authentic promise with ...
Branding - Stand Out From Your Competitors With a Challenge Coin (Popularity: )
Most businesses forget about trying to brand their company because they haven't thought how it may boost their profits. Instead they continue to run their business day to day without thinking how it will stand out from similar businesses that offer the same items or services.
Why consider branding your company?
Why do customers purchase Niki's over some unknown brand? Both brands may be equal in quality, even though the Niki is ...
Branding And Messaging - Overlooked By Most Small Businesses (Popularity: )
While teaching a class for the Small Business Development Center, I found that more than 80% of all small businesses represented in that class did not have a defined approach to their marketing. Most had no idea how to begin, much less define their messaging. A few had logos designed and a business name picked out, but usually it was designed haphazardly with no thought to any cohesiveness of how ...
How Important Are Logos Any Way? (Popularity: )
Logos... They have been around since one king whipped another king in battle and wanted to "advertise" who was now in charge. The method most widely used for this purpose was called a standard or as we know it, a flag. The most recognized standard was the Roman eagle.
Pirate Captains that roamed the Caribbean attacking merchant ships had their own distinct flags from Black Beard on down to Jeane La ...
Brand Recognition - Effective Branding Iron Techniques for Business Success (Popularity: )
Brand Recognition brings your business to the forefront of Success with identifiable factors. What factors do you currently rely on to get your business noticed? Do you need assistance building Brand Recognition for your business?
1. Niche Association
One of the most effective branding techniques includes being identifiable. Branding can be associated with ranching, or BRAND NAME buyers. It can also include Business Identification and Recognition practices. While you may not recognize ...
Branding - It's Not Just for Cows! (Popularity: )
Your company logo isn't the only thing that makes up your brand. The service that you have provided to your clients, and your reputation are part of your brand as well.
If you think of your current customer base, how many of your clients or customers were referred to you by your past clients? If you answered "None", you're not cutting the mustard!
One of our clients who sells outdoor bbq and ...
Brand Coherence With Customer Experience Model (Popularity: )
Coherence between a company's brand and the service delivery operational model is critical in the pursuit of extraordinary customer experiences. Coherence is a critical element in the successful design of any firm's operational model for service delivery.
Two simple examples of "coherence" may clarify the concept.
One luxury travel company advertises itself as expert in identifying "the best fit" between your vacation desires and various properties around the world. Yet, when consumers ...
Essentials of a Good Logo Design (Popularity: )
Only a good logo can deliver the results you desire. If your logo has been intelligently designed keeping in mind the essentials of a good logo design, there is no reason why your business will not get the attention and profits you crave.
First and foremost, essentials of a good logo design demand that it should be designed keeping in mind the business needs, aspirations, industry and a perfectly coordinating color ...
When Marcom and Trademark Law Collide (Popularity: )
Creative: I'm not festooning my marketing copy with registration symbols! And using the mark as an adjective just sounds weird!
Trademark Attorney: Aacck! Think zipper, escalator, aspirin, dumpster, yo-yo, pilates, pogo stick, granola...
Creative: Somebody get help - I think the lawyer's having a fit! And who invited her to the meeting anyway?
Have you lived this conversation? Whether you're a creative or a trademark attorney, there really is common ground. It's all ...
Travel Safe (and Fun!) this Holiday Season - Promotional Items They'll Be Thankful To Receive! (Popularity: )
Even though Halloween isn't even here yet, people are already gearing up for the holiday travel season. Between coordinating with family and friends across the country and making deals with travel agents, it's obvious that this year, people will once again be traveling to celebrate the holidays. While most employers spend the fall and early winter months trying to decide on holiday gifts for employees and customers, keep in mind ...