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             28 March, 2024
 

    
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Specialized Mailing Lists Make All the Difference (Popularity: )
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list. As always the first step ...

The Exploratory Meeting - The Most Important Element Of The Sales Cycle (Popularity: )
The Exploratory Meeting is a key element in the sales process. Typically the meeting will have been arranged after qualification via the telephone and a decision made by both parties that it would be mutually beneficial to meet. It is the exploratory meeting that will allow the professional salesperson to set the ground rules and get a feel for the client and their needs. As this is normally the first ...

4 Strategies For Seasonal Selling - Planning For Retail Cycles (Popularity: )
Every product has a natural life cycle and a season where it sells best: some early buyers come at the beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and trickle down to a few last-minute shoppers. As an online seller, it’s critical you prepare for the natural retail cycles throughout the year. With some simple strategies, you can make the ...

Strategic Selling - The Three Roles Defined (Popularity: )
As we are all aware, getting to know the customer and understanding their needs is not a quick and easy process. Customers possess a hierarchy of needs which have to be uncovered gradually. This is why we need a new type of salesperson for a new type of customer. So what does this new breed of salesperson look like? For a start he or she has progressed from the more traditional, ...

Needs-based Selling (Popularity: )
I am sure you are familiar with the phrase, “I could sell ice cubes to an Eskimo.” First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish. You would have to be one heck of a sales person to accomplish this, but why would anyone waste their time selling somebody something they ...