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2012-03-30 23:59:12
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Article by Eugene Torres |
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There are so many things that can make a particular website worth visiting. One of them is its content. People will visit and re-visit your website if they're getting the kind of information that they're looking for.
Below are some tips on writing effective web content:
1. Talk about the latest issues related to your chosen niche. Online users do not usually waste their time reading web content about topics that they're heard of before or those topics that were already discussed by other internet marketers for a hundred times. They'll pay attention if you talk about something that is not only timely but newsworthy as well. So, instead of rehashing old web content, I would recommend that you start your day checking out relevant RSS feeds and talking to other experts to know the latest in your chosen field.
2. Choose a nice, catchy headline for your web pages. Here's the truth; you only have a couple of seconds to capture the attention of your target audience. Make the most out of it by making your headlines inviting. Tell these people why they shouldn't pass on the opportunity to read your content using as few words as possible. Also, don't forget to use powerful words that can help you push their emotional hot buttons.
3. Make it informative. Offer as much information as possible so you can effectively educate your readers. Doing extensive research and interviewing other experts will surely help. As much as possible, offer your visitors with information that they can make use of. For example, you can offer them the best solutions to their most pressing problems or provide them with the right answers to their burning questions. Whenever possible, you can also offer them with how-to guides or in-depth explanation on the things that they find extremely important.
4. Think of your readers. Keep these people in mind when writing your articles. Remind yourself that your goal here is not only to educate them but also to give them great reading experience. Make your content easy to understand. Write it using conversational tone. Make use of words that your target audience are familiar with.
5. Be subtle when talking about your products and services. Since you'll be posting your content to your own website, you are free to talk about your offerings. But I suggest that you tone it down. You don't want your web content to sound like annoying TV infomercials. It's best if you talk about the problems or goals of your visitors. Then, present your products and services as the best solutions.
6. Link to the other pages of your website. Feel free to insert links that will take your visitors to the other pages of your website. For best results, I would recommend that you use anchor texts using the keywords that you're targeting.
By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
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