Home Add to Favorite Contact Submit  
             21 April, 2018

Category:  Articles » Writing & Speaking » Writing


How And Why You Should Think Like A Tabloid Writer...

         Views: 1175
2012-02-20 01:30:39     
Article by Aaron Campbell

Thinking Like A Tabloid Writer

If you want your phone to ring and your tills to ding, your advertising must get peoples attention!

Every single day people are inundated with advertising from thousands of places. If you want yours to get noticed - it had better be different.

One recent number I saw showed that people see more advertisements in 4 hours than they used to see in an entire 30 day span - and this stratospheric jump has only happened in the past 10 years!

Here is a simple five-step formula for every piece of advertising you run to promote your business:

1. Get their attention in a very bold way.
2. Arouse their emotions and their interest.
3. Tell them an interesting story in a believable way.
4. Offer them an incentive to take action - right NOW.
5. Ask them to take action immediately and make it easy to do so without too many choices.

Most people are unaware that the success of your advertising is completely dependent on one single component - your headline.

A strong, benefit packed headline holds 80 - 90% of the success of your advertising. If you do not get their attention with a headline they will not read anything else.

Look at the National Enquirer, People, The Star etc. those magazines sell so well because of the headlines on the cover (and they do - more than the top 3 business newspapers and magazines combined!)

The people who write those headlines make upwards of one million dollars per year to write the most exciting, appealing, emotion stirring headlines possible. And their best headlines, sell millions of copies of those newspapers every single week.

Think like a tabloid writer - is there anything you can say about your business or products that would make people stop in a grocery lineup to read your advertising?

If so, use it!

People do not buy on logic, they buy based on emotions.

You must ask them to take action with every piece of marketing material - offer them an incentive to phone you today, or get a free report from your web site, or fax in a coupon for a special incentive.

The key is to make it worth their while and to ask them to do it right now.

Also, do not ask them to do 3 different things at once - we mere humans are not that complex and can only handle one thing at a time!

Specialized in: Think - Like
URL: http://exclusivepapers.com
Print article      Bookmark this page
Related Articles 
Get Expert Recommendation Letter Writing Help Online (Popularity: ): Looking for a job is not as easy as it seems to be. During your search, you will understand that it takes a lot of effort to do so. In order to ensure that you increase your visibility to the recruiters in the job market, it is important to have a proper format for all your documents. This includes submitting a well written recommendation letter. The resume should include all ...
Key Features and Benefits of Epublishing Plans (Popularity: ): Nowadays, many publishers are opting for e-publishing plans. These have a lot of benefits and key features which are not available on print media. First of all, e-publishing allows global distribution and thus allows one to reach as many customers as possible. All you have to do is sell your subscriptions online to your audience. In order to do so, you can place a URL or an image of your ...
Show Me The Method To Decoding The TOEFL IBT Writing Task? (Popularity: ): Before beginning the TOEFL iBT Writing Task, You'd Better Read This! Before you begin the TOEFL Writing Exam, it is important to read the question very carefully. You should know what the writing task is. To illustrate the importance of this, consider the following situation: Your wife tells you to remove a food stain from the carpet. She asks you to use a special product called "Stain Be Gone." You ...
Improve You Custom Essays And Research Paper Topic With Tremendous Professionalism (Popularity: ): For writing essays and other important articles of academic interest you need to be very efficient and have a good understanding of the subject of your interest. It doesn’t come very easily. There are many online sites today that help you out with your research paper topics with systematic views and ideas. This can help in getting a boost in marks.Essay writings require a flow in all the paragraphs and ...
How To Write A Religion Term Paper (Popularity: ): Writing religion papers is a difficult task to fulfill. To some students it is a very boring task. Religion papers present perspectives of an author about the topic. Religion papers writing require sensitive contemplation and fullest attention. Students are supposed to take care not to hurt their readers’ sentiments that come from different religious backgrounds. When writing religion papers, students are supposed first to conduct an extensive and systematic research ...

Related Business 
Ellroy.com (Popularity: ): Dedicated to James Ellroy, the writer of American Tabloid, LA Confidential and Black Dahlia. Fans are welcome to submit critical essays on the author.
Sutherland , Nigel (Popularity: ): A showcase for the work of this British cartoonist, whose cartoons are published in the tabloid newspapers.
Canadian Writer's Journal: Canada's Independent Writer's Quarterly (Popularity: ): Dedicated writers use the information they find in CWJ to acquire the edge they use on their way to publication. Independent of any affiliation, the Canadian Writer's Journal is one of the few, and maybe the only, national magazine for writers in Canada. Published in Northern Ontario, the Canadian Writer's Journal is completing its fifteenth year of publication, with many more to come.
SF Writer: Darren Johnson (Popularity: ): Blog with advice, thoughts, example excerpts and useful links from an SF writer.
Layton, Jennifer - Freelance Writer (Popularity: ): Humor columns by a Raleigh, NC writer
TV Writer (Popularity: ): Television writing explained by award winning writer and poet Larry Brody.
TV Writer.com (Popularity: ): Television writing explained by award winning writer/producer Larry Brody.
Frustrated Writer (Popularity: ): Nicole M. Sikora's recollections of a writer with generalized anger seeking enlightenment.
Dragonhame Writer's Guild Forums (Popularity: ): Fantasy writer forum to share writing and tips.
Pacific Systems Group (Popularity: ): Spectrum Writer is a report writer and file-format utility for z/OS and VSE.