Web directories are a valuable tool for promoting a website. Especially for websites that rely on search engines to gain visitors to the website.
Links from web directories help increase a website’s rankings within search engine results. When promoting a web site, gaining backlinks from other websites is an important first step. One should use a combination of techniques to gain backlinks. Popular approaches are articles sites, forum signatures and web directories.
Directory submission normally involves submitting a website to as many web directories as possible.
Not all links are equal, however web directory backlinks are relatively easy to get, and are a good place to start your link building campaign.
One should concentrate first on submitting your website to relevant specialist web directories.
If the topic of your website is travel, then concentrate on travel web directories. Backlinks from topic related web directories will have more value than general web directories. Once you have submitted to all of the web directories related to your website topic, start submitting the website to general directories. Check the web directory submission guide for details on how to maximise your submissions.
Almost all web directories offer a free submission and a paid submission. Paying for a directory submission means that your listing will be reviewed as a priority, and normally added within a few days. Paid listings normally appear at the top of listings in the directory categories, making these links more powerful than free submissions. Free submissions can take between 1 day to 6 months for the website link to be added into the directory, if successful. Paid submissions can range from US$1 to US$300! You would only expect to pay US$300 for a submission in the Yahoo directory, as a link from this directory is a powerful link. It is possible to find many great value web directories, where you can expect to pay as little as US$5 per year for a listing. Check the special offers page for great deals.
Once your submission is accepted in a web directory, a link to your website will appear in the web directory. This starts promoting the website is various ways.
Firstly, search engine spiders (crawlers or bots) will find the link, and visit your website. If this is the first time the search engine has discovered a link to your website, the search engine will start to index your website. You do not need to submit your website to search engines, just get a listing in a web directory, and all of the search engines will eventually find your website.
Secondly, many people use web directories to find websites offering services they require. The more web directories your website appears in, the greater the chances of gaining visitors who are browsing web directories.
Thirdly, and most importantly, your link from the web directory will increase your ‘inbound link count’. This is a measure of how many links there are to your website. All search engines use this factor, in varying degrees, to establish how important a website is, and where it should appear in search engine search results. Google have their PageRank technology, which gives a rough indication of a website’s link popularity.
Gaining incoming links from web directories has become a vital part of search engine optimisation (SEO) work for websites.
Web directories still play a vital part in any SEO effort. The technique of using articles to gain backlinks has become very popular in recent years, yet web directory links are still vital and a must for your SEO campaign.