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Category:  Articles » Food & Drinks

 

Seb Rametta and The Original SoupMan

Popularity:
         Views: 876
2011-02-07 01:59:34     
Article by Seb Rametta

Seb Rametta possses the business acumen, the courage, and the operational skills required to put his ideas into reality. Seb Rametta has vertically-integrated experience in all aspects of the food and restaurant industry, including franchising, marketing, sourcing, manufacturing, restaurant operations, logistics, supply chain and menu development. The success story that started with the Arnie’s Bagels, Inc, a wholesale manufacturer of all-natural premium, par-baked authentic New York bagels is far from being over.

As a highly regarded pioneer and leader in food industry, Seb Rametta has a keen eye for emerging opportunities, trends, and the shifting competitive environment. Thus, having built his wholesale bagel business to national leadership – with customers like McDonald’s, Disney World, Dunkin’ Donuts, Roy Rogers, Friendly’s, A&P Supermarkets, King’s Supermarkets, and other major national chains – Seb and his partners sold the business to Quaker Oats in 1994 at a huge profit.

Next up for Seb Rametta? Recognizing that shifts in health and the QSR market would put pressure on fried foods and open up new opportunities, Seb Rametta and his partner invested in Ranch*1 Group, Inc., an innovative New York City-based grilled-chicken franchise company.

"Ranch*1 had great recipes, great prices, a loyal customer base, a successful system and served fresh, healthful chicken” said Seb Rametta. “It met all our criteria; we wanted to dominate whatever market we entered, and Ranch*1 provided the edge we needed – including a nationally-visible location next door to the David Letterman Show. We teamed up with New York's number one radio personality, Howard Stern, to promote Ranch*1 on the airwaves."

Many people whould have stopped after the Ranch*1 success, but not Seb Rametta. Identifying the enormous possibilities in the “Original SoupMan” brand, Seb Rametta entered into an arrangement with Al Yeganeh in 2004, an arrangement which made the present company possible.

Responsible for the executive management of the company, Rametta is involved with day-to-day functions such as operations, sales and distribution. He is also involved with strategic relationships and joint ventures; product development; and customer experience. Seb Rametta’s involvement and commitment to the SoupMan entity from its early developmental phases provides him with pespective, knowledge and expertise which are indispensable for the current and future success of the company.

The company’s activities include ownership and and franchising of Original Soupman restaurants; distribution of a retail line of premium, gourmet “heat-n-serve soups,” and operation of an ecommerce website.

Specialized in: Seb Rametta - Sebastian Rametta
URL: http://www.originalsoupman.com
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