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Affiliate Marketing and Delivering Bonuses

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         Views: 2399
2010-11-01 08:04:05     
Article by Thomas Forcinio

Bonuses are practically mandatory for internet marketing these days. Pretty much any offer includes several bonuses thrown in. These are usually e-books or audio MP3's or sometimes they are divided into "modules" that the merchant will offer for purchasing the product.

But as an affiliate marketer, you can also offer bonuses before the customer even gets to the merchant's sales page.

First and foremost is offering something to entice the visitor to sign up for your newsletter. This is usually an e-book or a short video that offers information on the niche you are promoting. When the customer enters their information, they are directed to a Thank You page where they can immediately download the offered bonus.

Another option would be to include the bonus in a follow-up email. From the email, the customer will find the link to download the bonus. It's even a good idea to include in that first email additional bonuses that the customer was not told he would be receiving. This will add tremendous value to you, since you are giving more than you promised.

It is also an effective marketing tool to offer a bonus that is actually valued at a higher price than the actual product they will be purchasing. Who wouldn't be thrilled to receive a bonus worth $197 when they purchase a product that is priced at $47? By offering such an attractive bonus, you can significantly increase the conversion rate.

Another marketing tool is to put a time limit on the bonus offer. The customer must purchase within 7 days or the bonus will expire. The perceived loss is very effective in prompting customers to act quickly.

Bonuses can be offered in many different ways. As mentioned, an e-book is very popular. But even easier to produce is an audio MP3 file with information about the niche market.

If you are having trouble producing your own bonus material, you can get Private-Label Rights to products such as e-books or reports that allow you to offer them as your own.

Bonuses are a proven method of raising conversion rates for products and are becoming more and more popular in internet marketing.

Tom Forcino, http://www.TomsWealth.com

Specialized in: Affiliate Marketing - Delivering Bonuses
URL: http://www.tomswealth.com/
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