Advertising and Service Company Business Models Considered

Not all Business Service Companies should invest in advertising to promote their companies. But I thought all businesses must advertise to stay in business? Well not all of them and let me tell you why. Once you have a secured number of customers you may not wish to advertise because you cannot take anymore work or you do not want any more work.

Take a mobile oil change business or a mobile fleet washing business as an example. One thing of note is that most of their business comes from Fleet Business Accounts and maybe they work for such Corporations as Federal Express, Cable Companies, Beer Distributors, Bus Companies or they clean cars at Park and Rides and Huge Corporations where they clean all the employees cars.

Most of these accounts they might originally get using direct sales methods. I can tell you previously we got our customers using our Bonzai and Blitz marketing teams; direct sales off ERSI ArcView and ArcData data sets and we focus in on specific target accounts to fill in openings in our schedules.

In many markets we did not do personal cars at all for for Oil Changes or Car Washes except at a few of the large Corporations we serviced, most of our business was steady fleet business. Does that mean we never advertised? No, occasionally we would do some advertising, as we had a terrible problem with finding quality labor and those with decent driver's licenses without drug history, suspended or DUI licenses.

We advertised to find employees and perhaps a little setting up new territories. But once the customers were secured and the routes, we did not advertise much, we just did not need too you see? Consider all this in 2006.