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Category:  Articles » Internet » SEO

 

Search Engine Marketing For Beginners - A Newbie Approach to Search Engine Optimization

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         Views: 668
2010-06-24 07:19:07     
Article by Luke D Porter

Search engine marketing is a broad and very complicated field. Even the most experienced online marketers can be overwhelmed when optimizing their websites for the search engines. Fortunately, you can learn proper search marketing by taking it one step at a time.

You have to understand that search engine optimization is a long process. It requires hard work, research, and patience. But you will be able to enjoy long term profitable results as long as you implement the correct SEO techniques.

So here is a simple search engine marketing for beginners guide. If you are planning to build a business website, the following tips could help you get started with SEO.

Start with a Good URL

Many online business owners neglect the importance of URL. In simple terms, the URL is the address of your website. It could be used as a branding tool to carve your niche in the online market. It is also a critical element to make your website search engine friendly.

Your site's URL should reflect the main keywords of your business. So if you are targeting the weight loss market, it is ideal to craft a URL that contains the word weight loss. As much as possible, you have to choose a keyword-rich URL so that search engines could index your site faster.

Research the Right Keywords

Before you put content to your website, you have to research the right keywords first. There are free keyword research tools available for website owners. Choose keywords that are not too competitive. As a rule of thumb, you should choose a keyword that generates 25,000 to 50,000 search volume each month.

Once you select the right sets of keywords, you have to use them properly. First, use a keyword for the Meta title of your website. Your page headlines should also have keywords. If you have graphics and pictures on your web pages, then include ALT texts with keywords.

The articles on your site should also contain the right keywords. Place your primary keywords on the title of each article. Then sprinkle a few keywords on the main content. Do not overstuff your articles with keywords. Major search engines could ban your site from their indices if you will spam the keywords.

Create a Flawless Website Design

Web design is important for search engine optimization. But this does not mean that you should have a glitzy and high impact website. As long as the right SEO elements are present, a simple website could outperform a highly sophisticated non-optimized website.

The first thing you must do is to ensure that no broken links are present on your website. All internal links that point to your sub-pages should work properly. You must also link your sub-pages to the home page. Most important of all, create a site map for your website so that the search engines can index all the pages.

It is true that search engine marketing/optimization is complicated. However, learning the basics is not difficult. If you start with the correct SEO approach, then there are good chances that your website will perform excellently on the search results.

Discover the joy of having your website #1 on Google by enrolling in the following SEO Training Program. Simply visit the following website: http://seotrainingprogram.org/!

Specialized in: Seo Training - Seo Training Program - Search Engine Optimization Training - Search Engine Optimization Training Program - Search Engine Optimization
URL: http://seotrainingprogram.org
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