5 Mistakes to Avoid in Building Your Website

Different web designers have varying opinions as to the do's and don'ts of web design. Although simpler and minimalistic websites are all the rage in recent years, many still prefer more creative and unconventional layouts. A client's preference of course remains a main consideration when designers and web design companies develop websites.

However, it is an undeniable fact that some websites convert more than others, which is why designers and business owners must pay attention to basics and give regard to tried-and-tested web design methods if they want to be successful in Internet marketing. Good web design companies are aware that some elements just won't cut it. Here are some mistakes you would do well to avoid when having your website built:

1.Complicated navigation. Nothing is more annoying for an average Internet surfer than to have to click one too many buttons to get to the information he is after. Your website must allow web visitors to browse page after page and click your links as he pleases without being inconvenienced by complicated navigation. This should especially be given priority if you sell products directly on your website. Ask your designer to make the entire purchasing process flow as smoothly as possible.

2.Ignoring search engine-optimization concepts. Search engine optimization should be given attention as early as the planning stage of your web design. Successful digital marketing relies on the visibility of your pages on major search engines as much as keeping web visitors interested upon landing on your website. SEO techniques should be skilfully integrated into your web design. Good designers are aware of this.

3.Broken links.People are constantly in search of useful links. Your links must not only use persuasive text; you want them to actually work! The placement and functionality of on-page links can make or break the efforts you put into Internet marketing. Web designers you are hiring must make sure to test that all links on your website work and lead to the right pages or sub-pages.

4.Too much creativity. Creativity is good but too much of it may in fact have an adverse effect on your digital marketing campaign. It is your job to make sure that web designers do not forget for what reason a website is built in the first place. At the onset, communicate your main goal for building a website to the designer/design company you are hiring - be it to introduce your company, allow easy access to your products/goods, offer help to clients, and so on. Irrelevant or heavy images, too many ads, unnecessary Flash images, and overzealous color combinations are some of the things that may turn off your web visitors.

5.Incompatibility with major browsers. You may not be aware of it but there are actually hundreds of browsers on the World Wide Web. How your website appears in one specific browser may differ with how it looks in another. As much as planning, testing the final product (website) is also an important aspect of web design.

If you need help with web design and digital marketing, Sydney based Shifted Pixels is ready to work with you and give your business an online advantage. Its well-trained team of web designers, SEO experts, marketing specialists, and web developers provides up-to-date solutions to boost your web and digital marketing campaigns.