Improve Your Email Marketing Campaigns

Improve Your Email Marketing Campaigns

A basic email marketing campaign can produce significant results quickly. For many entrepreneurs, that's enough to comfortably grow sales and attract new customers.
Once you've mastered the basics of targeted email campaigns, try incorporating a few advanced techniques to improve email marketing.
Refine Your Email Campaign Based on Results

You might notice that certain content - tips lists or case studies, for example - continuously receive the most clicks. Tweak your content strategy to include more of those communications elements.

The popularity of content isn't the only type of data you can learn from. Look for patterns in the times and days you send your emails.
Provide Your Customers Exactly What They Want

1. Split up your email list into groups based on a common factor. For example, you could segment your list based on age, education level, sex or past buying behavior.

2. Test out subtle tweaks on your groups to see what produces the best results. For example, send your groups different subject lines to determine which is more popular. Or, try out different color schemes in your messages to see which is preferred.

Improve Your Email Marketing Campaign by Taking Content to the Next Level
Once you've mastered the basics of email marketing, take a few measures to improve your email marketing content by making it more exciting, innovative and diverse. Try a few of these ideas:

• Conduct a customer survey to find out the type of content customers would like to see.

• For each email newsletter, poll your customers by asking them a question.

• Interview a few of your customers and turn those conversations into case studies.

• Plan ahead by creating a content calendar.

Read this complete article for more tips on how to improve your email marketing campaign by visiting www.easycontact.com.