Home Add to Favorite Contact Submit  
             22 September, 2019
 

    
Category:  Articles » Business » Sales Training

 

Auto Sales Training to Build a Pipeline Full of Customers

Popularity:
         Views: 1493
2009-05-02 08:28:29     
Article by Mak Nawab

Everyone knows that the key to making sales is having lots of people to pitch your product to. The sales industry is simply a game of numbers. The more sales presentations you complete, the more sales you will make. So how do you get more customers to the lot? The truth is that it is up to you. While the dealership probably runs ads about special deals and events, you can determine how many personal customers you receive. After all, a television will bring in hundreds or thousands of new customers half of which may buy a new car. However, someone who is personally recommended to your lot will buy approximately 80% of the time.

Auto Sales Training Tip One: Use Business Cards for Advertising

Business cards are a great way to advertise your profession. You can give them out to neighbors, friends, or strangers in the store. If you can offer special deals on your sales use your business cards for personal advertising. You might consider writing specials on the back of your card. Offer a percent off the person's next car purchase. If you are allowed to give away freebies with a car purchase do it. Make a deal with a local car wash and buy in bulk. When someone buys from you, you can give out gift certificates for a free wash. Make sure you write the offer on the back of the card and give every person two cards. That way they can have one and pass one on to someone else.

Auto Sales Training Tip Two: Follow Up With Customers

Research shows that 90% of customers who walk away without buying will in fact buy within seven days. If you let them walk away and don't follow up, chances are that the person will buy from someone else. Instead you need to take some time each day to call everyone who has visited your lot without buying in the last week. Find out what prevented them from buying the first time. You will find that many times a husband was shopping without the wife or vice versa. Invite the client back to take another look at your vehicles. With a 90% buying rate, you are missing out if you let the customer's just walk away.

Auto Sales Training Tip Three: Make an Impression

Over 80% of people who buy a new car cannot tell you the salespersons name a year after buying. This is a sad fact that can hurt your business. You have to make sure you are making a lasting impression. Follow up after the sale to insure the customer is happy. Send out a letter or survey with your name and a thank you note for purchasing. You might even consider sending out thank you baskets. The next time the person is asked to recommend a sales person, you want to make sure they remember your name.

My name is Mak and I specialize in training automotive sales consultants to get to the next level in their selling career. I mainly focus on automotive salespeople because I feel they are the most involved people in the selling process of a vehicle. I don't want to go into writing a book about my life but let me give you a brief description.

I started selling cars at the fresh age of 18. I have been through pretty much all the stages of a dealership from sales, F&I and management. But what I enjoyed most was sales. I have been through tons of sales training boot camps, completed many courses and spent countless hours of time studying the art of automotive sales. After many years of research and development, I have figured out pretty much what strategies works and what doesn't in this business. If you want a free e-book on automotive sales, check out my website.

Specialized in: Auto Sales Training - Build - Pipeline - Customers
URL: http://www.nawablearninggroup.com
Print article      Bookmark this page
Related Articles 
How to Become an "Invited Guest" Rather Than a "Door to Door" Salesperson and Explode Your Business (Popularity: ): Do you know the difference between the "Invited Guest" and the "Door to Door" salesperson?Let's look at the "salesperson" for a second. When I say this I'm talking about the "BETA" networker. If you have done any reading on Mike Dillard you will know what that means. The reason I know these two profiles exist is because I went through the Salesperson routine for too long, before breaking into the ...
Cartoon Drawing - Play With Your Creative Ideas (Popularity: ): Cartoon drawing is considered to be a great form of art that artists use not only to express their creative ideas, but also to address some serious issues with a lighter outlook. If you become more talented in this art you will be able to find some interesting career openings for yourself and will be able to take up cartoon drawing as your profession. There are some suggestions that eminent ...
Custom eLearning Development (Popularity: ): The e-learning custom development process starts with a vendor. How does one go about choosing a vendor to create specific content for your organization? It's good to use a Request for Proposal (RFP) where vendors can convince you of their expertise.Vendors: First, you will need custom content vendors who are articulate and can provide the documentation which they expect to use for your project.Experienced support staff: Are your writers and ...
Continuation Phrases Cough up Cash and The Ultimate in Qualifying (Popularity: ): PART 1:Most Prospects we call on have already been called by many other Salespeople. Unfortunately they've also been asked the same basic Qualifying Questions many times before. If you appreciate that most people are creatures of habit, you'll understand that most of these Prospect have developed Scripted Answers to these Scripted Questions. Unfortunately these Answers aren't always the whole truth and nothing but the truth especially if you accept their ...
Four Essential Phases of a Great Story (Popularity: ): There are four phases that are absolutely essential to making your story cohesive, clear and easy to follow. The first phase involves setting and characters. Your audience needs to have some sense of where and when the story is taking place. Did this story happen in the past or is it occurring in the future? What era is it supposed to take place in? Where does the action take place? ...


Related Business 
RJA Sales Training (Popularity: ): RJA Sales Training a part of Roshan Joseph Associates has been founded by a group of professionals who together have years of experience across varied industries. RJA Sales Training offers B2B and B2C sales training programs accross India that will not only impact your performance but also, build a sales team that operates within accepted principles of good selling and values of professional selling.
Altius Directory (Popularity: ): Complete information related to Auto Zone, discount auto online sales, auto online shop, auto online for sell, auto online for rent, cheap auto sales, sales auto online, buy autos online, used auto online, shop auto online and more.Find USA auto classifieds, automotive classified ads online, us autos for sale, free auto listings directory, auto classifieds by location, price compare and US Autos classified in Altiusdirectory.
Eagle Learning Center (Popularity: ): Provides training and develops strategies designed to increase sales, retain customers, and build a productive workplace.
NYC Towing Company (Popularity: ): We are fully licensed and insured in the state of New York. Our # 1 goal is to please our customers. We know that training and experience keeps us prepared to handle your unique auto concerns. We have a full service auto body and mechanical shop which is fully equipped to get your car back on the road quickly.
Automotive Training Centres (Popularity: ): Offers courses for adults in auto mechanics, auto body collision repairs, and auto sales. Includes program details, registration, financial assistance, and inquiry form. Locations in British Columbia and Ontario, Canada.
California Auto Insurance (Popularity: ): It happens with the auto insurance companies in California that they differ from each other while pricing out quotes for the customers that have similar auto risk issues. Because of it, many times the customers find it difficult to search the best fitted auto insurance for their cars.
The Brenton Group, Inc. (Popularity: ): Specializes in sales productivity training, sales management development and business strategies for sales professionals who have to sell in order to build their business.
Sales Training CA & Sales Course (Popularity: ): Jack Daly is professional sale trainer offers presentation management training, Sales Course & sales development consulting and lively sales training sessions in CA that inspire audiences to take action in the areas of sales, sales management, customer loyalty and personal motivation.
MTD Sales Training (Popularity: ): MTD Sales Training is a nationwide company providing both in house face to face traning and telephone training teaching businesses reliable and proven sales techniques. At MTD we offer one of the most comprehensive and effective sales training systems available. Our sales training team is constantly evolving to incorporate market trends and new developments to help sales people all over the UK become the best they can.
Pharmaceutical Info Grok (Popularity: ): Pharmaceutical industry news and intelligence aimed at senior business professionals.When it comes to expanding your business, and increasing your market share, success depends upon your company's ability to keep your customers coming back for more. Good products, coupled with good sales and excellent customer service people can help make that happen.However, even better is to continually have new and updated products ready to fill the pipeline for your customer's requirements. ...