You can't underestimate the power of a simple drink coaster when it comes to promoting your business. Printed coasters in bright colors and bearing the name of your company or your logo can do more for you in the way of getting your name noticed than any other form of advertising. It is also less costly than advertising in the newspaper or on the radio because you have your name printed on an indispensable item that the customers will definitely use.

There are many sites online where you can order your printed coasters for this purpose in bulk and realize great savings in the process. It is the advertising medium most often used today by both small business owners and large corporations. The product is so inexpensive that you will have revenue left over that you can spend in other ways to enhance your business.

Your message will be front and center each and every time someone lays a drink on the coaster. They will then likely pick it up and read the message to take a closer look. It will lead to questions about the products that they see which in turn, could lead to sales due to the personalized coasters.

Some of the various types of printed beverage coasters or cocktail coasters you can consider for your business include those that are:

• scratch resistant so the images won't scratch or rub off
• perfectly safe to put in the dishwasher
• virtually indestructible under normal use
• made of durable materials

There are printed coasters that are puzzles. They come apart in either 4 to 16 pieces and customers will have loads of fun putting them back together. You can choose either round or square coasters in any design and if you choose you can have a photo of your choice made into a full color puzzle coaster.

Printed coasters come in so many styles and designs that once you start shopping online for a design to use, you may have a difficult time finalizing your choice. Once you do make the choice of design and size, all you have to do is choose the number you want to order, such as 250, 500, or 1000 and complete the order form provided on the site.

You will receive complete instructions about emailing or faxing a copy of your company logo or any specific artwork you want to have on the stone, ceramic, or cork coasters. Before the drink coasters order is finalized, you will be able to preview what the final product will look like through an attachment sent to your email.

You can also have printed coasters made of pulpboard or corkboard, glass or leather depending on the amount of money you wish to spend on your promotion. Instead of giving away pens or calendars, you can impress your clients with coasters that they will be able to use again and again. Every time a customer uses this coaster, he/she is reminded of your business and will likely think of some purchase that is planned for the future.

Printed coasters can also be used to advertise an upcoming event by giving them away in advance. This will draw more people to the event when they have something that they use to remind them of the date and time. The main thing to realize is that if you plan to use this form of advertising, you do need to place your coaster order in plenty of time to ensure you have adequate quantities on hand when you need them.

Allison Ryan is a freelance marketing writer from San Diego, CA. She specializes in business marketing, entertainment, and interior design for the home and office. For a wide variety of coasters that include sandstone beverage coasters, please visit