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Starting an internet home business is easy. Once you make the decision and find your favorite home business opportunity, your home business is set up, and you are ready to make money from home. The challenge starts now: how do you actually make this money?

The answer to this question is advertising. There are many ways to advertise an internet home business. Some methods are free, such as article marketing, blogging, and building backlinks. Other methods can cost you money, and before you know it, you will have wasted your entire budget on advertising without seeing any results.

This is where pay per click advertising can help you. Pay per click, or as you probably know it, PPC, is the best way to advertise your business using search engines.

It does not matter if you are new to internet marketing and your internet home business is new, or if you already have a running business and want more traffic; the pay per click method will help you drive targeted traffic to your website and make money from home.

The idea behind the pay per click advertising system is that you, the internet marketer, will pay only for ads that the surfers click on. If they do not click on your ad, it will continue to show, and each time someone clicks on it, the money you had previously bid will be deducted from your account. When the money in your account is spent, you will either be billed for more money or your ads will stop showing on that specific search engine.

The best ways to achieve success with pay per click advertising is reading the search engine guide and following some rules.

The first rule is to do a complete keywords research. Each search engine has its own keyword tool to help you choose the correct keywords for your advertising campaign. You should aim for highly targeted keywords, but also less competitive ones.

After choosing your keywords, you should use them in your ad title and in your ad's body. Try to write a few ads with your different keywords and test which one of the ads gives you the best results.

The other rule you must follow is to write appealing ads. An eye-catching ad will generate more clicks and more traffic to your website.

This is where the two rules combine. Targeted keywords will make sure that the people who click on your search engine ad are looking for the products or service you have to offer, and that these are not just clicks that will cost you money in the end. If you have the right combination, you will get the targeted traffic with the lowest cost you can afford to pay for advertising.

After doing this, it is time to test your ads. Write more than one ad, rotate the ads, and track the results. Check which ad generates the most impressions and which ad generates the most clicks, and as a result, more traffic and more sales.