Home Add to Favorite Contact Submit  
             22 May, 2018

Category:  Articles » Business » Branding


How to Build a Successful Brand

         Views: 1280
2008-10-04 04:43:39     
Article by Isabelle Mercier-Turcotte


Every entrepreneur wants to have their company's brand "WELL KNOWN, TRUSTED & DESIRED"...but not all brands are worthy of that privilege. What is branding? Well, let me start by clarifying what branding is not: Branding is NOT marketing and branding is NOT a logo either. A logo means absolutely NOTHING...unless of course, the company behind it does.

Successful branding is a combination of an authentic promise with a clear, aligned and consistent delivery. Why it is needed is because the promise and delivery are what build trust in your company and increase customer loyalty.

Here are 5 things that will help you move forward in building a successful brand.


A purpose is what you and your company are truly meant to be doing and it's what gets you and your team out of bed in the morning. Know and share that purpose and learn to "Stay On Purpose" with everyone you work with and everything you do. A brand is not a brand without a purpose.


Not all clients are ideal clients - far from it. Know who you truly want to work with and who you are best suited to help. Know what companies inspire you and why. The why is important as it is usually closely linked to fulfilling your purpose and aligning with your core values. (Core values are what you stand for, your decision makers).

TIP: Make a list of all the companies that you would LOVE to work with and simply ask all of your existing ideal clients for contacts or connections. You will be amazed as to how many of your existing clients are connected somehow with some of the companies on your wish list. Give it a try! If anything, it gives you the opportunity to stay connected with your clients.


It is important to be very CLEAR (internally with your team and externally with your communication tools) on what you are selling. If you are not clear, how can you expect your prospect clients to be! Make sure that your written and verbal message is crystal clear.


Don't try to be everything to all people. Be clear about what you are BEST AT SOLVING in this world and offer that to those who get it, need it and want it. The more you define and focus your brand on the one thing that you do better than anyone else, the more clients will recognize you and respect you for it, therefore contributing to building a stronger brand.


I have always been really good at building relationships and have never really had to cold call. Margarita and I built our previous business' reputation solely on great relationships and ideal referrals. I truly believe that if you take care of your clients, and understand and deliver on their needs; other great people and other great brands will want to be a part of that.

Building a successful brand is like building trust; it takes time and needs constant attention. All the little things add up, from how you answer the phone to your post sale client care and everything in between. It is a mixture of attracting new ideal business, hiring the best people and delivering on your promise day in and day out.

And that is how you build a successful brand.

Isabelle Mercier-Turcotte is Co-Founder of LeapZone Strategies Inc, a brand management and business growth firm that helps entrepreneurs and leaders increase brand equity and profitability by clarifying, integrating and managing customer-driven brand and business growth strategies. Visit us online at http://www.leapzonestrategies.com

Specialized in: Build - Successful Brand
URL: http://www.leapzonestrategies.com
Print article      Bookmark this page
Related Articles 
Online shopping made easy with payless merchandise (Popularity: ): The world runs on electronics and it can’t be denied. From waking up in the morning to getting back to sleep again and everything in between is surrounded by gadgets that make our lives easier. What has made it easier is the availability of online electronic shopping. The two things that are making the life of the modern man easier, internet and electronics, come together to make a stellar combination. ...
What sort of services do Professional Cleaners Barnet offer (Popularity: ): As a business or home owner the cleanliness of your home or building is very important for the purpose of staying in a clean and hygienic space. While you may be doing a great work keeping these places clean, it goes without say that sometimes there's need for comprehensive cleaning to make sure the most isolated spots are cleaned. At the same time, if you live a hectic life, getting ...
What are the advantages you can get buying marine air conditioners (Popularity: ): Like other conditioners, Marine air conditioners too have gone through a revolution, bringing the best of technologies and styles to make your experience even better and superior. The introduction of newest technologies and innovations has made marine ac units the most superior and convenient options that meet your expectations.What are the advantages you can get buying marine air conditioners:The Marine air conditioners of today come with the savviest styles and ...
Tips to Zero in on the Best Stainless Steel Pipe Supplier (Popularity: ): The use of stainless steel products such as tubes and fittings, bar stocks, hollow bars, flanges, plates, sheets and stainless steel pipe is integral to several industries. To effectively meet demands for various stainless steel products, your foremost priority should be to locate a reputable supplier. Judge the supplier based on parameters such as product performance and quality of service.Along with pipes, you might also need products such as a ...
Carbon Steel Pipes are Best Suited for Heavy Industries (Popularity: ): In an industrial set-up, transportation of materials is the lifeline. Carbon steel pipes are an integral part of this process of transporting. As the name implies, these pipes are made from carbon, without the use of any other alloy. These steel pipes can be used in various industrial applications and are very useful in transferring materials from one place to another. With some variations in the steel making process and ...

Related Business 
Futurebrands Ltd. (Popularity: ): Futurebrands advises global and Indian companies on conceptual and operational brand challenges and helps them succeed in business through insights & knowledge-based brand solutions. We design and bring alive the brand world for companies so that they can build deeper brand connections with people and grow brand value.
Branding Agency, Brand Strategies & Design - Episode One (Popularity: ): If you are looking for branding agencies than we are here to help you, we assist by managing your brand’s strategy, corporate brand identity and brand Design to build your long-term relationships with customers.
Chome NW: Design Build Brand (Popularity: ): There’s a new high performance vehicle for building, remodeling and marketing auto dealerships. Chrome NW is a fast, sleek hybrid that combines design-build-brand services all under one roof. Architecture. Construction. Interior design. Marketing strategy. All with one company and one call. Enjoy greater control with more horsepower, faster completion, lower cost and a smoother ride.
UK Logo Design (Popularity: ): A logo design contributes the most to make a brand successful in UK market. Here are the best tips for making successful logos. They must be able to communicate the core essence of your business to your targeted customers.
Custom Notepads Direct (Popularity: ): We offer fully personalized and full color notepads to suit all your brand promotion requirements. These effective promotional notepads are now made available at the lowest price ever! Designed to achieve highest brand reputation and conceptualized to bring in customers in masses, custom printed notepads and personalized sticky notepads will help each brand to stand out and be successful in the market.
Robert Hale & Associates (Popularity: ): Strategic marketing consulting and marketing research services that build brand and market share based on a strategic analysis of customers, channels, competitors and brand.
smartVelocity.com (Popularity: ): A platform that allows you to build your own website on the platforms of other successful websites.
Radically Married (Popularity: ): Information on how you can build or rebuild a successful marriage and family.
Starting A Home Business Online (Popularity: ): Starting a home business online is not as difficult as you may think. This website is a guide dedicated to showing you how to build a successful, long term, home based business online. We give you information, tips, and free e-books to help you start your successful online business journey.
Susan Karpa: Criminal Defence Lawyer (Popularity: ): Susan Karpa is one of Calgary’s top criminal defence lawyers, representing clients in the Calgary region and the surrounding areas. With ten years’ experience as a successful Crown Prosecutor, she can skillfully deconstruct the Crown’s case against you, and more importantly, build a successful defence for you.