Home Add to Favorite Contact Submit  
             18 January, 2018
 

    
Category:  Articles » Writing & Speaking » Book-Marketing

 

Five Keys For Marketing Your Book

Popularity:
         Views: 1460
2008-01-08 06:02:39     
Article by J Malinchak

The key to the success of your book lies with marketing. If you don't market your book, you won't sell many copies. If you don't sell many copies, you don't have the cash to continue writing. So... you MUST learn to market your books effectively!

In marketing, you must understand that perception is reality. The image you create through the perception of the public and media determines the success of your publicity. Luckily, this isn't very difficult if you know what to do and how to do it.

Here are few guidelines to help create a positive marketing image for any book:

1. Belief: To create a positive perception and convince the media to publicize your book you must believe that your idea will become successful, even if others don't. Jack Canfield and Mark Victor Hansen, co-authors of Chicken Soup for the Soul,® were turned down by 144 publishers who didn't believe in their idea. But they believed in it and built it into a #1 New York Times Bestseller. Some of the best-selling books of this century were originally rejected by major publishers. If the authors hadn't believed in their writings and persisted, the books never would have been published. Believe in your work!

2. Enthusiasm: Enthusiasm is contagious! To gain public awareness and publicity you must be enthusiastic and energetic about what you promote. Public speaker Tony Robbins is a great example of someone so enthusiastic about his ideas and products that millions believe in him. Thus, he receives worldwide media coverage. People love to be around people who make them feel good about themselves and about life. Be an enthusiastic person, and the media will be attracted to you and more likely to feature you in their publicity.

3. Develop a Hook: To stand out in the media's mind you need a good hook. Develop a creative, unique title or marketing campaign. For example, Dottie and Lilly Walters' fabulous book title, Speak and Grow Rich, serves as a unique hook that separates their book from others on the topic of public speaking because they focus on the profession of speaking, not just the craft, as hundreds of other books do.

4. Network: In our society, who you know gets you ahead faster than anything. You never know who is influential or who knows whom. In the case of the media, many reporters, radio hosts, and TV producers know others in the same field. Be kind and courteous and remember to send thank you notes to anyone who helps you. This demeanor will create a positive marketing image for you and your book.

5. Persist: If you truly have the belief in your book then don't stop marketing, promoting and selling your idea until you reach the level of success you desire. Don't allow rejection and obstacles to convince you to quit. Continue to persists until you overcome the obstacles! Obstacles are what we see when we take our eyes off of our goals.

James Malinchak is the Founder of the College Speaking Success Boot Camp and has taught hundreds of people just like you how to get paid BIG MONEY speaking for colleges and corporations. For a FREE Special Report, "The 10 Deadly Speaker Marketing Mistakes......." go to: College Speaking Success

Specialized in: Keys - Marketing - Book
URL: http://www.collegespeakingsuccess.com
Print article      Bookmark this page
Related Articles 
Publishing Poetry - How To Locate The Best Markets Where You Can See Your Poems In Print (Popularity: ): Seeing your poetry in print can be a wonderful feeling, but the poetry market is one of the hardest to break into. The rejection letters can really pile up, and that can lead to some discouragement. But rejection letters should not get the would-be poet down. There are more markets available than many poets realize. Part of the trick to seeing one's poetry in print is knowing where to start.I ...
Pinky by MJ Daley-Prado (Popularity: ): Pinky, A Girl-Power HeroDespite decades of advances in the woman's movement, there are some who still believe that girls are weaker or less smart than boys of the same age. Children's author and illustrator MJ Daley-Prado saw a need for a strong, young, female character and Pinky fits the bill.This empowering story is geared for audiences aged 4 to 9 and will also appeal to older children. My four-year-old daughter ...
A Movie Trailer For Your Book (Popularity: ): For authors and publishers, competing in the modern marketplace is a challenge, to say the least. The creative and industrious human mind is generating thousands of products everyday, and for any particular work to rise up above the masses, a clever approach to online advertising is a must. While the Internet has leveled the playing field for many self-publishers, only the savviest of players are generating any profits.Story promos can ...
You Too Can Write a How-To Book (or EBook) (Popularity: ): Are you aware that how-to books are among the easiest books to write? Yes, that's right, they really are!After all, how hard can it be to write about something you already know really well, something that you are passionate about? Heck, you may not even need to do any research! What other kind of author has that luxury?As I say on my ebook on the subject, I am a firm ...
Qin Dai, the Bare-Assed Female Kafka from China (Popularity: ): Bare-butted, cute-faced, dreamy-eyed Qin Dai is one step away from fame as a writer. She has written a romantic novel and she's using her skin to sell her book and buy her way to fame...but I'm not complaining...Qin Dai has posted some of her bare-ass pictures in her blog on www.ycwb.com and it's drawing eyeballs, comments and a lot of interest. But, you've gotta be able to navigate your way ...


Related Business 
Tanaya Engineers (Popularity: ): We are leading manufacturers and suppliers of Industrial Keys such as Parallel Keys, Gib Head Keys, Woodruff Keys, Hex Keys, Taper Keys or Tapered Keys, Bright Keys & Industrial Studs, Dowel Pins, Metal Spacers in Pune, India. Our keys are manufactured and supplied to various clients across the country, including in the state of maharashtra and Mumbai.
MVP - Book Marketing Professionals (Popularity: ): Book Marketing Services - We help authors with their entire book project from manuscript to marketing. Our operations include editing, book design, book cover design, printing and distribution, marketing and promotions.
Book Marketing Services (Popularity: ): Marketing your book has never been easier with AuthorHive book marketing services. We know how to market a book online or anywhere else. Contact AuthorHive today to create your book marketing plan.
Car Unlocking Locksmith Allen (Popularity: ): We are in the sphere of re-keying of the keys for several years. For keys of different designs are supplied with all the extra safety aspect. Allen Technician TX (75013) is focused on key replacement in case the keys are shattered or thieved or are worn-out totally. For many years we have been making the duplicate keys for the various kind of locks.
BookWhirl (Popularity: ): BOOKWHIRL offers an array of book marketing programs that enable authors to launch highly effective boBOOKWHIRL.com is an online book marketing services provider, dedicated in providing affordable, effective online book publicity tools that can powerfully reinforce book marketing strategies of self-published authors. Through its inexpensive, thoughtfully designed tools, BOOKWHIRL.com equips authors to promote their products and connect to readers in a more effective, and efficient system –resulting to bigger book ...
Locks, Keys and Locksmithing: Oldlocks.com (Popularity: ): Locks, keys and locksmithing for the craftsperson wanting to hand craft locks. Locksmithing articles and book reviews.
Booknote (Popularity: ): Marketing and book promotion for authors, single-titles, literary agents and publishers featuring targeted internet book marketing.
Access Keys (Popularity: ): Access Keys is a team of web developers, designers, IT engineers and strategic consultants who love what they do. Our service includes designing and developing intuitive, fun websites and web applications, user friendly mobile websites & applications and social media marketing that can help you achieve your business goals.
Keys of Enoch (Popularity: ): The Book of Knowledge
Answerkeys.in - Answer Keys 2014 (Popularity: ): Looking for an exam answer key? Answerkeys.in is the best place to find all the latest entrance and competitive exams answer keys 2014, IBPS answer keys and board exam answer keys.