Home Add to Favorite Contact Submit  
             28 March, 2024
 

    
Category:  Articles » Communications » Satellite-Radio

 

Tune Me In - Turn Me On!

Popularity:
         Views: 1619
2007-11-04 19:40:52     
Article by Doc Phillips

Although I'm a voiceover artist, I remain in radio. Not because of the great pay, recognition, fame and fortune, but for the same reason I entered the business 31 years ago... I happen to love what I do.

While radio was my full-time career for all but the last of those 31 years, I now do weekends only. The pay stinks, there are no benefits and I do not get to do what I love doing more than anything else in the whole world! Rubbing elbows with my listeners. Meeting our listeners via remote broadcasts, personal appearances, meet & greets, etc. But, there is one thing that seems to remain constant. Radio listeners (and I'm talking about terrestrial radio here) remain loyal to disc jockeys and formats to which they're accustomed, despite the fact that disc jockeys are no longer required to be licensed by the FCC, that radio formats, because of consolidation, now seem to supply only cookie-cutter formats. Don't believe me? Next time you're on vacation anywhere else in the country, turn on the radio and tell me what you hear. It will be that same list of about 250-400 songs rotated over and over again.

Think about this! Commercial radio today can be likened to managed health care - the difference being, radio is still free. Enter satellite radio. The predictions I made about this form of our medium several years ago are now coming to fruition. One of those predictions was that people are not going to pay for a radio subscription merely because their listening choices are endless. You may provide the format, but is there any substance? Subscriptions have not met expectations and as a result, the two satellite radio services are merging (sound familiar?).

Also, I found it unconscionable that those very services had to use commercial radio and TV to advertise their commercial-free services. Plus, the fact that "commercial-free" is a misnomer. They just aren't presented in same way as they are in terrestrial radio.

Some have argued that the same thing happened with the advent of cable television all those years ago. Many complained and protested that they would never pay for television they could watch for free. Boy, that sure didn't work out to be so, did it?

But until "commercial-free" radio realizes that they can't merely provide the same programming as terrestrial radio sans commercials, they're not gonna grow, let alone succeed. The business model hasn't been completely thought through in my opinion. Oh, they figured they'd offer free subscriptions for a year through auto dealers. The idea seemed good enough. But, what they didn't take into account was that after a year of free satellite radio, those subscribers discovered that what was being offered isn't worth $12 a month ($144 a year) to listen. The marketing plan seems backwards to me. As a result, those over-bloated subscriber numbers seemed to melt away after their free year was up. Oops!

I just purchased a creative Zen 60 GB Vision W media player. I'm in the process of loading it up with what I want to hear.

So... what are you listening to?

Doc Phillips has been providing voice work in one way or another for 30 years. He is also an internet entrepreneur who hosts and manages several sites. He built, maintains and "markets" his website, http://www.docphillips.com

Specialized in: Tune Me - Turn Me
Print article      Bookmark this page
Related Articles 
Sirius XM Merger Benefits (Popularity: ): The primary benefit of the SIRIUS and XM merger is that consumers will be able to enjoy enhanced content, much greater choice, and an advance in technology like never before. With this particular merger, satellite radio will be complete. Although SIRIUS has already been growing and evolving, with the XM merger, things will be even more incredible than ever before. To help the company establish and grow Gary Parsons will ...
Sirius - XM Merger Information (Popularity: ): As of summer 2008, the merger of SIRIUS and XM has been approved by the U.S. Department of Justice. All that has to pass now is the FCC approval, which will then make the merger official. Experts are stating that the merger was all but official for the last year and a half, especially considering that it was questionable if the medium could sustain two healthy competitors. After all, since ...
Differences Between Sirius and XM (Popularity: ): First time satellite radio listeners may be confused at their choices: XM or SIRIUS. Both companies offer digital content transmitted via satellite. Both stations offer a variety of channels and a long range of content suitable for adults as well as for entire families. An even more confusing fact is that as of 2008, XM and SIRIUS have now merged. However, this is doesn't necessarily mean that both stations are ...
Satellite Radio vs HD Radio - Which is Better? (Popularity: ): If you are pondering getting a new musical choice for your car, you may be wondering whether your better option would be to get satellite radio or HD radio. Recently coverage of HD radio has certainly expanded, promoting this new technology. At first glance it would certainly seem as though HD offers something that satellite radio never could; no subscription fee.For consumers who have struggled with the idea of actually ...
A Closer Look at Sirius Satellite Radio (Popularity: ): Sirius is a leader in the world of subscription, satellite radio. The company is known as "The Best Radio on Radio" and with a good reason. Because the company provides excellent service, exclusive choices and delivers perhaps the best quality in satellite radio available, it has a large customer base. For those just considering this company's products, you will be happy to know that it offers over 100 channels to ...


Related Business 
Irish Traditional Music Tune Index (Popularity: ): Large, detailed database of tunes. Identifies tunes on commercial recordings and in the major tune books. Includes statistics, definitions, and analysis of Irish traditional music.
Tune Cab Company (Popularity: ): Tune Cab company is online reservation for taxi services from your place to airport. We have over 100 taxis ready to serve for you. We are a group of an experience taxi driver, based in Kuala Lumpur which provided 24 hours service, seven days a week (including weekends and holiday) of pickup and sending customer to the airport.
Turn EDB To PST (Popularity: ): Have you ever experienced the problem of accessing EDB data while running Exchange Server & now want to turn EDB to PST? Well there are so many reasons behind Exchange Server errors such as: Exchange Server breakdown or virus attack. In order to resolve these situations, Recover Data provides one of the best EDB to PST turn software which helps you to turn EDB database in PST format without any ...
Turn Signals for Classics.com (Popularity: ): Vendor offering turn signal kits for antique and classic cars.
Blinker Buddy (Popularity: ): Device mounted in the motorcycle seat and works with your existing turn signals, alerting you that the indicator signal is active, reminding you to turn it off.
News, Fashion, Trends, Gossip and All About Lifestyle (Popularity: ): We Publish Important News About Entertainment, Health, Fashion, Trends, Gossip and All About Lifestyle, stay tune with us for more updates. Stay tune with us.
Firewall Technical (Popularity: ): Firewall Technical offers a full range of desktop audit, tune-up, and maintenance services including OS patching antivirus, hardware and software performance optimization. We also offer network audits, tune-up, maintenance, including network performance troubleshooting and resolution, wireless network security, firewall setup and maintenance, internet connectivity testing, UPS and backup configuration.
Turn OST Into Outlook (Popularity: ): Is your essential data has been locked in OST file? If yes then try Recover Data for OST to PST software on several OST files to turn OST into PST & get your important OST data into PST file for further uses. Turn OST into Outlook PST file with its all data like: Inbox, Outbox, Drafts, Deleted Items, Sent Items, Junk Emails, Contacts, Calendars, Journals, Notes, Tasks, Folders and Sub-Folders. ...
U·TURN Online (Popularity: ): This site is the online home of U·TURN, a quarterly magazine. Included in this site are articles, reviews, links, and many other features.
Turn Key Direct Mail (Popularity: ): Based in San Diego CA and serves the entire United States by providing turn key direct mail services.