|
|
|
2007-11-03 01:31:45
|
 |
Article by Chris D Brown |
 |
|
Consumer database marketing helps us target prospects more accurately and deliver more pertinent offers to them. Thus, a database led marketing campaign, promises a greater chance of success and a higher return on investment.
Carrying out consumer database marketing
Types of analysis in common usage for consumer database marketing include:
-Regression Analysis
This technique can deliver a highly targeted prospect list for a particular offer. This is done by scoring consumers according to relevant characteristics. For example, here are a set of scoring rules for the likelihood of consumers responding to the offer of a deluxe German motor car:
Add 50 points if they have bought a deluxe car before
Add 50 points if the previous car was German
Add 30 points if they earn more than £50,000
Deduct 10 points if they earn more than £300,000
Deduct 20 points if they are aged less than 35
Once all the rules have been applied, each prospect has a total score and the higher that score, the better chance of them responding to the offer. The scoring system is derived from study of previous behaviour and can prove a very effective method when correctly implemented.
-CHAID analysis
CHAID (Chi-squared Automatic Interaction Detector) is a computer based system that produces a tree like structure of potentially valuable leads by analysing a consumer database according to predefined segments and past responses. Once it knows which sector is most likely to respond, that group is then subdivided according to all the given variables. This process is then repeated again and again to give small groups of customers, each with a probability score assigned to it. By marketing to the resulting list in order of probability, return on investment can be maximised.
-Cluster analysis
Cluster analysis breaks down customers into different types. It processes the raw database information and classifies consumers into clusters according to characteristics. Hence in cluster analysis we see consumers listed on the database with classifications such as 'nest builders' or 'liberal new-agers'.
The main skill in consumer database marketing is not running the analysis software but actually understanding the data. A combination of statistical understanding and excellent marketing knowledge are required to get the most out of database marketing.
Using a B2C data provider such as http://www.marketingsource.co.uk can get you talking to the right segments to achieve your sales and business objectives. Call them to find out how they can help you get you in touch with the people that count.
|
| Specialized in: |
Email
-
Mail
-
List
-
Mailing
-
Database
-
Marketing
-
Data Supplier
-
List Managers
-
List Broker
|
| URL: |
http://www.marketingsource.co.uk
|
|
|
Related Articles |
|
The Most Convenient Cleaner for Outdoor Needs (Popularity:  ): Compared to indoor cleaning, outdoor cleaning is a whole different game. As much as we wish that we could just use our indoor brooms to clean our yards, outdoor cleaning doesn’t work that way. It’s more rugged and needs to be handled differently.Enter hand held vacuums. They’re good indoors, they’re good outdoors, and in some cases, you can turn them into a blower. What’s not to like?Outdoor uses for hand ...
Modular industries furnishing companies in Verona can be of great help (Popularity: ): With increased ideas, concepts and facilities, the need for technology in our everyday lives is now great. This need increases tenfold in the workplace, where the execution of ideas with speed and precision is very important. For all these functions to be undertaken smoothly, we have become heavily dependent on technology, further increasing the need for gadgets like desktops, laptops, printers, monitors, fax machines etc. to be available always at ...
Biomass Briquetting Machine in India is now available online (Popularity: ): Now-a-days some companies are coming up with efficient and environment friendly Biomass Briquetting Machine with an aim to preserve our nature. Biomass Briquetting Machine India has a vision to provide effective solutions for increasing demand for conventional fuels. This Briquetting Machine is being widely used in the agricultural sector and has proved to be helpful in preserving the nature.Briquetting Machine is mostly employed to convert waste gathered from agriculture, forestry ...
To Print Cartoon Images on PP Woven Bags Is Amazing (Popularity: ): PP woven bags are kind of reusable shopping bags which are surely the best buy today. Their popularity does not exist without reasons. Since they are reusable, they help save you cash and the most importantly, save the environment by keeping plastic waste away from the landfills. PP woven bags are sturdy. Therefore, they are capable of lasting for many months and even years. Usually things that last long and ...
Concrete silica fume and people’s living environment (Popularity: ): The living environment is a concept put forth in the late 20th century. It marks that the human attitudes towards nature has shifted fundamentally. The core of the living environment is human. Living environment is to meet the need for human habitation. Living environment is closely related to building materials. The progress of construction materials improves the living environment of mankind and its performance affects the quality of living environment. ...
|
|
Related Business |
|
Consumer Rights (Popularity: ): Consumerdaddy is India’s largest consumer protection website and database. Whether you are consumer frustrated with the consumer court or simply looking for consumer information to aid you make a purchase, you will find our website useful. You can find over 40000 free consumer reports of Indian companies and 200,000 free consumer reports of Indian products on our website. Each consumer report has consumer complaints, consumer reviews and customer satisfaction information ...
Consumer Marketing (Popularity: ): Consumer Marketing, is a privately Owned Online Marketing Firm that has been proudly serving over 36,000 clients primarily to bring advertising to the internet masses and make it easily attainable for everyone. Over 83% of our clients are repeat customers due to the great service and professionalism they receive from our company. In the rapidly expanding industry for online advertising and e-business intelligence, Consumer Marketing continues to take the golden ...
Claritas Europe (Popularity: ): Advanced marketing services and consumer lifestyle database.
Seamless Ventures: Verified Email Marketing Lists (Popularity: ): Seamlessventures provides global consumer lists and business lists for mailing, telemarketing, faxing and e-mailing database for USA, UK, Australia, Canada, New Zealand, Europe and Asia Specific. We specialize in global database resources for the international direct marketing community. Our company is primarily international data compile and research services.
Database Company In India (Popularity: ): Database Company in India providing direct marketing services and marketing strategy in India using mailing lists via telemarketing, telecalling, email marketing, media buying, direct response advertising etc. Direct marketing is carried out using permission based marketing; also Validation of database (India) is done using various methods.
Online Marketing Service In Australia (Popularity: ): Umdirect is the leading Online Marketing Company in Australia offering Huge database of Email mailing list, Consumer mailing list, Direct email marketing, Permission Based Email Marketing, Online Marketing in Australia.
Becker Marketing Associates (Popularity: ): Designs marketing plans and strategies and assists in recommending sales networks and channels of distribution. Focus is on consumer products and consumer electronics as well as biometrics technologies.
Email Database Inc. (Popularity: ): Email Database Inc., offers clients access to the most extensive and most accurate databases of business and consumer information. We are the only company to own a proprietary database that includes in-depth details on virtually every consumer and business in the USA & Europe. More than 200 researchers are dedicated to building, verifying and updating our data to ensure it is the freshest, most accurate and most comprehensive in the ...
Drilling Down (Popularity: ): Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
Consumer Behavior and Marketing: The Psychology of Consumers (Popularity: ): Provides an overview of topics in consumer psychology from a marketing point of view.
|
|
|
|
Print article
Bookmark this page