Home Add to Favorite Contact Submit  
             29 March, 2024
 

    
Category:  Articles » Self Improvement » Leadership

 

How To Become An Opinion Leader...

Popularity:
         Views: 1902
2006-07-19 21:47:09     
Article by Kim Klaver

"How do I get good people to listen to me?"

When's the last time you asked yourself that?

Part of the reason marketers everywhere have such a tough time getting people to listen to them is because their audiences (i.e., us) don't believe them entirely.

So how can they become an opinion leader?

Problema...

We all know the marketers are "selling" whatever (they're professionals aren't they?) and that they'll say whatever nice words and make whatever promises they have to, to make the sale.

So we, as marketers, are suspect. Yes, including network marketers. Because a normal consumer doesn't know if we say the nice things to sell it and make a few shekels, or because we really love it ourselves.

Here's the good news...

We ALL like to buy stuff, don't we? So ask yourself: What kind of person do YOU most like to buy FROM?

Here's what I do. For anything that matters, I seek out a member of the club, so to speak.

As an avid tennis lover, if I'm thinking about a new tennis racquet, I'd not go to Wal-Mart to buy one. Instead, I have usually gone to a good tennis coach, took a lesson or two, and asked them for a recommendation. I go to the best tennis places and people I can find. Because I love tennis.

And yes, of course I know the person or shop is making something on the sale, I don't care. What matters is that they know and love their tennis.

Say you, as a consumer, know that nutrition matters. You know you need to supplement. And you want whole food based products, no synthetics.

Or you're someone concerned about how your skin looks, and you believe that the ingredients in the skin care products you use make a difference. E.g. no chemicals or no animal products.

So who would YOU rather buy from?

A. The sales rep who sells various nutritionals or skin care products as part of their 'line',

or

B. Someone who cares about nutrition like you do, or about skin care and chemical-free products like you do, and who sells a specific line because THEY love it and use it themselves, too?

This is where network marketers have a very big edge over regular marketers. If you sell it because YOU love it - because of how it helped you - you are like the tennis coach recommending a racquet so an aspiring player. You are an instant 'opinion leader' to tennis players and tennis player wannabes.

The regular marketers are all abuzz about what it takes for a corporate spokesperson to be perceived as an opinion leader, so they'll be listened to when they deliver their product pronouncements.

In a survey by a prestigious PR firm, they asked, "Who is a respected opinion leader?"

Findings:

"68 percent of respondents said: 'A person like yourself or your peer' is the most credible spokesperson about your company."

Isn't that what we just said? A member of the club (or even more passionate than you), or your peer or better? Someone like you or even more so?

Regular marketers have a much bigger hill to climb than network marketers. Many don't use what they market, and they don't market it because the products have changed their lives. They are usually NOT a member of the community of those who care about X.

They just try to sell stuff to people who care about X.

People who care about X, being consumers, don't like buying from people who really don't care about X in their own hearts and lives.

We want to buy X from X lovers.

Print article      Bookmark this page
Related Articles 
How to Succeed As an Expatriate in the United States (Popularity: ): Many people come to the states seeking the American Dream. They think that, once they land on the American soil, all opportunities will be open. This is not always true. There are some rules, regulations, and laws they have to abide with in order to succeed.Know the American lawsLet me repeat, know the law! It's not because your dad is a general in a different country that you think you ...
Learning to Lead Your Own Path (Popularity: ): What we choose to know...Mark Twain is credited with saying "it ain't what you don't know that gets you in trouble, but what you think you know that just ain't so". I look at the world today, and find so many examples of things that we think we know that probably don't stand up to examination. These really tend to stand out when they are in the realms of stereotypes ...
Where There is Bullying and Persecution Those Leaders With a Voice Must Speak Out Wherever Possible (Popularity: ): The massive enormous needs around our world are rapidly increasing. It must be a challenging role for those in the front line of the Aid Agencies who have to confront and endure these scenes day by day.Many people are faced by seismic social, cultural and political issues, and Aid workers risk venturing out beyond the barricades in order to provide help for those who are marginalised in some way.I can ...
Torture, is it the Right's Direction? (Popularity: ): How can America recover her moral compass? Perhaps, this is a start.Today I received a letter from the American Psychological Association sent out to all its members. After six years of participation by its members, this wise and prestigious club of mental intelligence is at last asking us to vote on what amounts to "just say no to torture." The petition resolution states:"Whereas torture is an abhorrent practice in every ...
The Fine Art of Delegation - Part 2 (Popularity: ): How do you decide when to ask for help and when it's best to do it yourself? Here are some indications that it may be time to for you to delegate:1. Anytime you feel resistance when you think of performing a particular chore or task. 2. Anytime that you think you probably can do the work, but are not proficient at doing it 3. Anytime you feel compelled to do work you're ...


Related Business 
Public Opinion Quarterly (Popularity: ): For practitioners and academicians studying the development and role of communication research, current public opinion, as well as the theories and methods underlying opinion research. Electronic edition.
Ethical Strategies (Popularity: ): Providing opinion-leader development, publications planning, media relations and conference planning. Includes testimonials and code of ethics.
Medical Opinion Online (Popularity: ): Medical Opinion online is a one roof online medi-care centre for patients to interact with doctors, fix an appointment, get online medical opinion from specialists, plan a medical trip and keep proper track of medical records. The objective of Medical Opinion is to bridge the gap between doctors and patients by providing them with a comfortable online atmosphere for a meaningful interaction.
TrioVisions (Popularity: ): Specializes in online digital marketing campaigns for pharmaceuticals that consist of web conferencing, key opinion leader extranets, webcasts, video conferencing, and patient compliance programs.
News Democrat and Leader Online (Popularity: ): Published bi-weekly. Provides local news, sports, obituaries, opinion, online subscription and contact details. Located in Russellville.
Opinion Dynamics Corporation (Popularity: ): Market and opinion research services
The Roper Center for Public Opinion Research (Popularity: ): Library of public opinion data, focusing on data preservation and access, education, and research on public opinion.
Spinline.net (Popularity: ): Opinion on politics and technology. Also the Opinion Roundup, a handy summary of the opinions of editorial pages, pundits, and politicians.
Watertown Public Opinion (Popularity: ): Daily. Covers Watertown and northeast South Dakota. News, opinion, sports and obituaries.
PollingReport.com (Popularity: ): Public Opinion Online. A nonpartisan resource on trends in American public opinion. Kept current with the most recent poll results.