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2007-09-03 17:49:18
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Article by Bob Burnham |
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Whew, your book is written and it’s time to bring your masterpiece to market. Here’s a quick 30 day plan to get it done:
Week One: This is a week of decisions. If you haven’t chosen a title and subtitle for your book, do so today! Once that’s accomplished you will need to write your sales copy for the back of your book and if you plan on marketing it yourself online, you’ll want a sales page. This is the week to also determine how much you want to charge for your book and determine how much money you want to spend on marketing and promotion, distribution, and printing. If you don’t already have an accounting software package, consider getting one or hire an accountant. Lastly, you’ll want to consider whether or not you want to hire an editor to go over the book one last time before you have it printed or release it to the public.
Week Two: More decisions! Today you get to choose the name of your company. If you are planning on having a website, I suggest that you do, then you’ll also want to reserve a domain name. Once that is accomplished, you’ll need to establish your company legally. Are you an llc, corporation, sole proprietor? Determine your business structure and register it with the proper authorities.
Fun stuff happens this week too. You get to register for your book’s ISBN number. (Visit ISBN.org). The last task of the week is to determine how you’re going to sell your book. You not only have to decide on whether you want a print version, electronic version or both you need to decide where you want to make your book available. These decisions are important because it will help you with the next few weeks of planning.
Week Three: Websites are an absolute must have for sales, promotion, and general information about you and your company. Many people use the internet to search for information, to research purchases, and to make purchases. If you don’t have a website, you’ll miss out on thousands of potential customers.
Week three is also the time to design your book’s cover and inside layout. You may want to consider hiring an expert for this step unless you have a talent in design and graphic arts.
Week Four: Finalize your manuscript. Make sure that it is as ready as it can be and then send it to reviewers, experts in your industry, and relevant periodicals. Your last two tasks are to find a printer, if you plan on printing it, and to decide how you want to get your sold books to your customers. You need a distribution plan.
Week Five: You’re almost published! This week is a week of final decisions and steps. This week you need to list your book with book catalogs (a distributor can help you with this step). If you are selling your book online, you will also need to purchase shopping cart software or determine how your customers are going to order your book and pay for it. Lastly, you will need to establish a marketing plan.
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Bob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’
For Information on How to Write and Publish your own book go to Expert Author :
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