Personal Branding Tips For Marketers

Branding is no longer for products and services - quite the contrary. Savvy professionals are now applying the strategies previously used by marketing professionals to nurture their personal brands from developing media kits, tag lines, online career portfolios, and of course using business blogs and podcasts to bring their brand to life and engage with others in the connected Web 2.0 world.

Remember everyone you come in contact with may be a potential client or future employer and has the potential to connect you with a colleague, business acquaintance or family member who may be your ideal client or can direct you to that next great job!

Personal branding is a revolution in the way we manage our careers. It's a way of clarifying and communicating what makes you different and unique and using those qualities to separate yourself from your peers so that you can greatly expand your success.

The most successful business people are now thinking strategically about their careers and applying branding and marketing principles to ensure their personal success.

But just like consumer brands, it's not enough to be well-known - you also have to stand for something in the minds of your target market.

In the case building your brand for career success, your target market can include your line manager, other senior business leaders in your company or organizations in which you aspire to work, or recruitment and executive search consultants. Developing and exuding a compelling personal brand can make the difference between an ordinary career or and an exceptional one.

Being clear about your brand - or what you might term your unique promise of value - being consistent, and being constantly within your target audience's radar will open the pathway to success. Personal branding helps you to leverage your capabilities, strengths and passions to become an expert in your niche differentiated from your competition so that you enjoy greater success.

Building what we have great capability in and what we are passionate about into our career - can there be a better way to earn a living?!

Do you want to learn more about this and similar strategies? Then join me for my no-cost branding and business development teleseminars.

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About the author: Krishna De is considered to be one of Europe's leading branding, business blogging, corporate podcasting, marketing and media experts. You will find Krishna building her brand online at http://www.krishnade.com where you can also access her content rich branding and business development ezine, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.