Podcasting For Profit

What is podcasting?

Although we'll get into the technical terms later, podcasting is an audio file that you can listen to on your computer or on a portable device. Note that it does not have to be an iPod, but can be almost any kind of portable audio device, also referred to as an MP3 player. An MP3 .player, though, is also a misnomer because these devices will often play more than just MP3 files

How can I understand podcasting?

If you were to ask someone on the street what podcasting is, most of them will not have any idea what you are talking about. They will ask if you said "broadcasting." You might explain to them that it is a special audio file that you can listen to on your MP3 player. But even then you would not be doing it justice. Here are some other ways of understanding what podcasting is.

That is one way to think of podcasting: the information that you are interested in delivered to you, without the stuff you don't want. Some people have called podcasting TiVo radio.

Another way to think of podcasting is like a radio program that is only about your specific interests and when you click the link or synchronize your MP3 player with your computer, it gets downloaded to you automatically.

And a third way to think of podcasting is a targeted audio program for businesses to add value to their customers and prospects, and for organizations to pass information on to their users.

However you think of podcasting, other people will still give you a funny look because it is still in its infancy. In fact, the term "podcasting" was only coined in 2004! It won't be long, though, and everyone will be talking about it.

How does it work?

Essentially, podcasting allows you to select the things you'd like to listen to, subscribe to them, have them downloaded to your computer or portable audio device, and listen to them when you want to. Once you've subscribed, they will update automatically for you, like a magazine you don't think about until the subscription arrives in your mailbox every month.

What is the advantage of a podcast over other types of broadcasting? Podcasts assimilate radio, portable CD players, and satellite radio, into one convenient format, and allow new uses not previously available. So what is it that you can listen to? What kinds of podcasting are available? The answer to those questions is this: everything you can possibly imagine! You will be amazed at the volume and variety of podcasts out there and the possibilities that exist.

Just as the Internet has allowed pretty much anybody to create visual files of information and entertainment, called web pages, podcasting has allowed virtually anybody to create audio files of information and entertainment. While the technical details are not important here, all someone needs in order to become a podcaster is a computer and an Internet hook-up. You don't even need a microphone to create your first podcast. (You may want to get one later, but you don't need one now). In fact, if you have a telephone and can browse the Internet, you will be able to listen to podcasts and even create your own.

Who can podcast? Anyone can podcast! We'll go into much greater detail later about who might want to podcast, but generally speaking, there are several reasons why everyone would want to podcast:

• Organizations like churches and nonprofits will podcast to keep people up to date with what's going on, providing news, seminars and speeches, meeting transcriptions, etc.

• Businesses will podcast to maintain their name in the marketplace, offer information on products or strategies, and position themselves as the expert in their industry.

• Individuals will podcast if they have something to say to the world. Opinions, rants, and artistic offerings are all fair game in podcasting.

Podcasting formats are as varied as the types of podcasts available. Some podcasts are like monologues where one person simply shares their ideas into a microphone for the listener to hear. Other podcasts are a dialogged between two or more people and may or may not follow format. Some podcasts are unscripted while others seem to be very scripted. Podcasting contain music, interviews, and while audio podcasts are quite popular now, audio/video podcasts are slowly gaining popularity as well.