Until now, there has not been a clear definition or standard for the term Life Coach. Everyone agrees that Life Coaching is about helping people set and accomplish their goals. The new Definitive Standard of Life Coaching and the old standard definitions from Dictionary.com and International Coach Federation now have a major difference.

• Life Coach Definition from Dictionary.com – An advisor who helps people with problems, decisions, and goal attainment in daily life.

• Life Coach Definition from International Coach Federation - Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach's job is to provide support to enhance the skills, resources, and creativity that the client already has.

• The New Life Coach Definition – A Certified Life Coach will guide you through the clinically proven process of how to change your subconscious programming to match your conscious goals.

The reason one must address the process of the subconscious when setting a goal is the subconscious runs approximately four times faster than you can speak. This is why you can type or drive while talking on the phone because the subconscious is already programmed to do the other tasks.

The dilemma is that everything you have seen, smelled, heard, tasted or felt is stored in the subconscious mind. The subconscious uses this information to develop and establish how you will perceive your world. This is referred to as your subconscious programming. These programs can emerge at any time of the day or night and will sabotage your goals if it is contrary to your subconscious programming.

If you do not know how the subconscious works you are guessing how to obtain your goals. It simply does not make any sense to guess what might work while the subconscious is running amuck. The best example of the subconscious running amuck is the over 95 percent fail rate for people who want to lose weight. You will almost always be out gunned by the subconscious if you do not know how the subconscious works.

Every Life Coach must be equipped with the training and infrastructure to prove their claims and what they can provide, each time they see a client. This is the standard that has been established and the standard that every client will now require. This clear definition for "Life Coach" has not yet been met by practitioners in the coaching, counseling or psychology fields.

The question every Life Coach must be able to answer is "What determines human behavior?" As a Life Coach you can not help someone move forward if you do not definitively know what is moving them forward.