That is a strong statement and I intend to back it up in this article.

Think about something for a moment. What do you want out of your email marketing campaign? Do you want lots of subscribers? Do you want lots of opens? Do you want lots of clicks? Or do you really just want buyers? My guess is, you want buyers. You don’t really care how many subscribers you have, how many email opens you get everyday, or how many clicks you get, as long as you get buyers. Subscribers, opens, and clicks are simply measurement tools – that’s it.

So you want buyers. What creates buyers? Trust. That’s right. People buy when they trust. That’s it. If you develop trust, and you provide a product that they want (and that should be a given, if you are targeted in your marketing), they will buy.

This is where articles come in. You see, when you write articles, you create an opportunity to bond with your potential subscribers and buyers before they ever choose to opt in. Before they ever get to your web site. And only people who like you, who like your style, who trust you, will opt in. Everyone else will self-exclude themselves. What does this mean to you, the email marketer? It means you should use articles to develop trust if you want high buyership from your list. It is just that simple. I challenge you to do just that.

Start writing articles. Write a few a day. Everyday. You should notice an increase in the responsiveness of your subscribers, your email list. Give it a try – it might surprise you.