Mistake Number Six: "Building a Live AdWords Campaign Before Really Knowing How To Do So."

Google AdWords is definitely one of those situations you'll encounter where a little bit of knowledge can be dangerous. It is very easy to put together an AdWords campaign and set it in motion.

It's a whole different thing to really know what you're doing.

How to write that "perfect" headline.

How to write the remainder of the ad.

How to find the keywords that will bring the sales you covet.

How to group these keywords into smaller targeted groups, each of which will become a different Ad Group in your campaign.

How to write different ads for each Ad Group; ads that will be relevant to those particular keywords your potential customer is searching on.

These are just a few of the many items that you need to know how to accomplish before you actually "go live" and start risking your hard earned capital. And the way to learn these techniques and more is to grab a really good AdWords eBook and learn it backwards, forwards and upside down. Go over it time and again until the techniques it's teaching you have become second nature to you.

There are three items that I can point out immediately where the uninformed newbie is liable to make a mistake, just due to the nature of the AdWords system.

1) If you have been in the Affiliate Marketing business for any length of time, you will probably have heard of Google AdSense. This is Google's business model that allows website owners to make a bit of cash (in some cases huge amounts of money) for displaying ads from AdWords marketers on their own sites.

The theory being that a website based around home health remedies, for instance, would have visitors that might be interested in ads relating to that subject. The theory works well for some folks but as a newbie to AdWords marketing, I strongly suggest that you do not allow your ads to show on related websites until you are more experienced and know that your particular ad creates sales. The way to prevent this is simple.

Login to your AdWords account and then click on the particular campaign you wish to examine. Then click on "Edit Campaign Settings". To prevent displaying your ads in the AdSense program, you need to uncheck the checkbox that says "Content Network".

When you uncheck it (it comes checked by default each & every time you create a campaign ……. Crafty ol' Google!) you'll be shown a message that makes it look like you'll regret turning the content network off. Ignore the new message and finish your action.

The Content Network has lost a lot of money for a lot of people. Don't join their ranks! Turn the Content Network off.

2) While you are editing your campaign settings, turn off the Search network for your new campaign. The Search Network is composed of PPC ads that are displayed on some of Google's partner websites. Many smaller search engines display AdWords as their PPC advertising. This may or may not be a profitable arena for you to enter. It probably makes more sense to wait and experiment with this after you have setup a profitable campaign on Google itself. Uncheck this checkbox.

3) It is always a good idea to have two different ads displaying at any given time. This will be discussed in depth in any good AdWords text. I want to point out that the option you want to select is the one labeled "Rotate: Show ads more evenly". This will give each ad the same amount of exposure so you can make the decision which ad is performing the best.