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2006-06-19 19:59:22
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Article by Luc Andria |
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Step 3: Monetize Your List - Turning “friends” into “customers”, and “customers” into “salespeople”
Finally - in fact, this is where it all really begins - you need to nurture the relationship and build trust between you and your new “friends”. And remember this is a two way process. You are also allowing these “friends” to self-select themselves so you only invest time for and focus on building long lasting relationships with the right ones. This is where your Autoresponder tool will come to your help. As you don’t have time to speak individually to each new “friend” you want to be able to communicate with them in a series of emails. Your autoresponder allows you to put this process on autopilot. Of course, you invite them to get in touch with you for any questions – but you don’t ever need to chase them or cold call them.
You then invite your self qualified friends to consider your product, service or business opportunity, or whatever else your have to offer. With internet network marketing, again you have tools to do the job for you, so your business can work for you 24/7 anywhere in the world. Your website, and your online demo, video or presentation, can give the best sales pitch each and every time for you and your team. If you are part of one of the new generation network marketing companies like myself, you will most likely have those tools readily available to you.
As your perfect sales pitch is delivered, some “friends” will turn into “customers” right away. Most of the time, however, you will need to follow-up and address their questions before they can decide. But in any case, as successful internet network marketers know, the fortune is in the follow-up. Always do your utter best to have happy and satisfied “customers”, so that they eventually become your best “salespeople”. Next, make it easy for them to be your spokespeople by using viral marketing for instance. If you are in network marketing, remember that your distributors are your primary “customers”. You will also want to use online training tools as much as possible to create the maximum leverage for yourself and the best duplicatable success formula.
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